Our New Equine Chronicle Ads

We are sooo excited to announce that we've teamed-up with some super talented ladies to kick off our new ads.  We're working hard on the 3rd ad, but this process is still very new to us.  Since each ad will feature a new Custom by Heather design, we will be showing off some of our most new and exciting projects.  If you didn't see them yet, here's the first 2 ads.

Although we're closing in on the deadline for the 3rd issue, the Spring Line-Up Stallion Issue, this is sure a great learning experience.  As you can see, we're changing and tweaking as we go.  A work in progress.

The creative process, layout design and photo shoot are a lot of work, but in many ways are similar to the process of designing and making clothes.  A collaboration of creative minds is something I know well and is a big part of what I enjoy daily about designing for clients.  Every facet of owning a small business and being part of a partnership is about bouncing ideas off each other, learning from each other and using our individual creative talents to inspire new projects and fresh designs.  Sometimes if you're a designer it's easy to become a control-freak when you have a vision of the end result. Working with other artists is sometimes complicated but always refreshing for me.  I learn so much from others and their unique perspectives.  I think it's very important for artists to collaborate and to continue to inspire each other.  The end result is always improved.

Somewhere in the process of making the clothes I often discover something that I want to change as the garment comes to life. I have to admit that there can be conflicts any time you get strong minded women with similar creative personalities together.

I've always considered myself an outgoing personality (a people person) and an Artist.  I think Critiques in college were the best and the worst part of my entire fashion school experience.  For me....... the most memorable experiences were learning how to take and share constructive criticism and to constantly be inspired by the amazing talent around me.  It was a lot like Project Runway if you can imagine!  Lots of talent, lots of pressure, and lots of growing. Oh yeah, did I forget primadonnas, so a lot like showing horses too!  I'm sure you see the similarities!   LOL

Check out some of the behind the scenes pictures at our shoots.
I have to mention what fun it's been working with a long-time friend and lovely lady, our graphic designer, the great Michelle Guerra of Guerra Graphics.  She has been a lifesaver!  She really is one hot model (up above in white hat on left), momma, photographer, graphic designer, computer nerd, and a complete lifesaver!  What's even more funny is that "Chel," as I call her, has a horse background.  She was a childhood 4-H buddy who worked as a wrangler at a local barn in the bay area ( Knightsen, CA) and competed in every event from gymkhana to dressage growing up. We have a lot to thank Chel for.  She was one of the first friends who introduced me to riding and showing when I was a little girl.  A big thanks to Chel for all her hard work making our vision come to life.  We are looking to do many more projects in the future together, and we couldn't have done it without you!  Check out guerragraphics.com and our ads for more info!